Home textile industry needs to strengthen supply chain management and response speed

Editor:桐乡市鑫宝莱纺织有限公司 │ Release Time:2018-12-14 

Some time ago, we mentioned the home textile enterprises behind the gorgeous sales of Taobao Double Eleven. In fact, they were suffering from inventory pressure and relied on the stock pressure to ease the pressure on the inventory. This situation is not only seen from the double eleventh, we can see that from the various promotional activities at the end of each textile store to the direct clearance sale of the factories of various textile brands. We have seen the inventory of home textile companies, and we are in urgent need of clearance.


The most concerned issue in the home textile industry is not sales but inventory. Solving inventory pressure is the most concerned and most troublesome issue for enterprises. Inventory is a problem that seriously affects the development of enterprises, but almost all enterprises will be plagued by inventory. Money is hard to earn, and the money that is often earned hard is in the warehouse. The phenomenon of inventory accumulation is particularly prominent in the textile industry. At present, home textile enterprises are in normal sales for half a year and digested inventories for half a year. Faced with thousands of square meters of inventory backlog, home textile companies are in a hurry.


The third quarterly report showed that Luolai's home textile inventory was 684 million yuan, up 32.35% from the beginning of the year; Mengjie home textile inventory was 528 million yuan, up 37.51% from the beginning of the year; and Fu Anna was the only inventory reduction, down 11.07% from the beginning of the year to 460 million yuan. Shanghai Dinosaur Home Textiles November factory headquarters bedding large-scale sale Qiaode home textiles with France Xinting home textiles three major brands 2012 Nantong factory sales inventory pressure forced more and more sales.


Why do home textile companies encounter such large inventory pressures at the end of each year?


Like last year, home textile companies reduced their inventory pressure at the end of the year and returned funds, which is even more intense this year. According to a brand business, unlike last year, this year's promotion cycle has become very long, and the intensity is much larger than in previous years. This year, the market is obviously not good, and the inventory must be cleared at the end of the year. Then why do you have such a big pressure on the inventory of home textile companies every year? Where is the problem?


There are several reasons for the inventory pressure of home textile enterprises: 1. Design and development are out of line with market demand, and numb development of new products. The products designed by the designers are very beautiful, but the market does not accept them, resulting in poor sales and inventory. 2. The joining agent lacks the sales experience of the home textile industry. At the same time, there are many problems in the management of the invoicing between the agent and the home textile enterprise, resulting in the inventory of the products being unsalable. 3, home textile products themselves are semi-durable consumer goods, product updates and fashion trends speed and frequency is difficult to grasp. The update is too slow, the product is unsalable, and the update speed is difficult to accept.


Home textile companies often focus on how to digest inventory through channel promotion and terminal promotion. Just like obese people try to lose weight, the effect is minimal, because the habits and lifestyles have not changed, the fat will continue to be fat, and It will become more and more fat, and it will not be able to solve the problem by digesting inventory in inventory. On the surface, it is an inventory problem, which is essentially a system problem of R&D, management, finance, marketing, market information feedback, and operation mode. Solving the problem of inventory of home textile enterprises must be from the inside out, and the symptoms can be cured.


Public textile enterprises blindly clear their positions, and clearance must be well-organized


Home textile companies often focus on how to digest inventory through channel promotion and terminal promotion. Just like obese people try to lose weight, the effect is minimal, because the habits and lifestyles have not changed, the fat will continue to be fat, and It will become more and more fat, and it will not be able to solve the problem by digesting inventory in inventory. On the surface, it is an inventory problem, which is essentially a system problem of R&D, management, finance, marketing, market information feedback, and operation mode. Solving the problem of inventory of home textile enterprises must be from the inside out, and the symptoms can be cured.


Home textile inventory is piled up in the mountains


Once a large amount of unsalable inventory is generated, it is necessary to start a settlement plan: a general manager or marketing director, set up a special clean-up inventory leading group, and cooperate with the company's various departments to process the inventory, according to the author's previous experience in helping home textile enterprises to handle the tail goods, In addition to promotional discounts, there are a few ways to deal with it:


Joint promotion: Bundle and buy promotion with furniture, home and textile companies, and dispose of the inventory at a cost even slightly lower than the cost price.


Professional tail goods sellers: You can dispose of the tail goods through a variety of channels, they are very low price, and it is best not to choose.


Replacement ads: You can work with the media to exchange products as advertising fees. This is a good way to improve the brand's popularity and reputation.


Change the brand to go wholesale channels: replace the original high-end trademarks, and deal with them through the wholesale channels at low prices. Of course, the channels selected are non-key regional markets. Do not affect the original channel and product channels.


Donation condolences: Repackage the stock products slightly, donate them to the disaster areas, or orphanages, welfare homes, nonprofit organizations, and combine public relations activities to enhance the company's reputation and reputation.


Dismantling method: split the multi-pieces of similar models, combine new four-piece sets, six-piece sets, and even sell sheets, pillowcases, quilt covers, and sell them as single-piece sales. During the off-season, pull during the off-season Popularity can be used.


Regional discount home textile terminal: At present, such terminals have been formed, and the inventory products can be handed over to them. If conditions permit, home textile enterprises of different grades and different categories can jointly invest to build such a retail terminal to create stable storage for long-term inventory. Platform.


In short, home textile companies must not be a headache, a painful foot, just to promote sales in stock, often half the effort. In the daily operation management, continuous optimization, in the development of new products, we must consider the aesthetics are not as good as good, good is not as good as fine, fine is not as good as, like the ones that are not as suitable." Establish an effective prevention of slow sales. The management and supervision system of inventory products, it is very important to establish its own rapid response system, thus fundamentally changing the embarrassing situation of passive digestion of inventory in home textile enterprises, from strain to demand, lifestyle change, strengthening supply chain management and reaction speed, and achieving more Great development and leap.